Gustaf Baltsar Garnow Product Designer, Stockholm
I turn problems into shipped products.
Ten years of design. The last four months, I shipped products end-to-end — research to live. AI makes me faster; the judgment and the craft stay mine.
Open to product design roles
the stack I design with
I own the craft. AI adds the speed.
Ten years taught me where a designer's time actually matters. AI takes the repetition; I spend mine on research, decisions, and craft.
- researchI read the problem. Talk to users. Find the real job. Decide what's worth building before a pixel moves.
- decisionsI make the calls. Scope, trade-offs, what ships and what gets cut.
- craftI own the surface. Type, layout, motion — the last five percent. The part people feel.
"Automate the busywork. Keep the understanding."
Fields I work in.
Hover a field to see real work. The full set lives in the portfolio.
Product design
Brand
AI products
Why headless.design
A nod to headless CMS — the front-end decoupled from the core. I work the same way. Agents handle execution; I keep the design judgment. It began as a solo experiment. I'm a product designer first.
What the work moved.
Outcomes from products I designed and shipped. Full cases live in the portfolio.
AMF Pension · direct response 10× more email sign-ups
I designed a direct-mail letter with a scannable QR code — paper to inbox — that lifted email sign-ups at least tenfold, plus ad creative that got noticed. The kind of asset that keeps working: built once, runs for years.
OpenSverige · community 400 Discord members in 3 months
I designed and ran it end-to-end — brand, space, the rituals that make people stay. First on the trend, zero paid acquisition: 400 Discord members in three months. See the case →
Kammaren · lead gen 70 sign-ups, all organic
Kammaren — a tax-optimization tool I designed and shipped, interface through lead magnet. 70 email sign-ups on organic traffic alone, no ad budget. See the case →
"What a creative spark."
"He likes to get stuff done."
Open to product design roles.
Stockholm, or remote across CET. Email is the fastest way in.
Stockholm · CET · reply within a workday